How to Promote Your App
- Promote on Other Social Media Platforms
There are many other social media websites that you use to drive traffic such as Twitter, Instagram, Snapchat, Pinterest, Stumbleupon, and Reddit. All of these social media platforms have massive traffic that you can take advantage of.
However, in the beginning you should try to focus on Youtube and Facebook because it is much better to have a big followers on one social platform than a few followers on each and every social media platform. People are more likely to follow and subscribe to you when they see you have a big follower list.
There are many automation tools that allows you to post only once and it will publish on every social media sites. However, keep in mind to always offer value for your followers, and not posting for the purpose of posting.
- Contact App Review Bloggers Niche Bloggers
Similar to Youtube publishers, there are many bloggers who do app reviews on their blogs. You can contact these bloggers and ask for app review(similar to buy app ratings). You will use the same email strategy that you use when contacting the Youtube publishers.
Also, contact bloggers that are in the same niche as your app. Let them know how your app will benefit their readers and offer to write a guest post. Many bloggers will accept your guest post if your article is of high quality and valuable for their readers. You can create a guest post with a “How to” topic such as “How to root your phone” and at the end have a link to your app. Make sure you keep the promotion at the bare minimum in your article, otherwise it may not be accepted.
Instead of just asking for app reviews, offer them something in return. This will increase your success rate. For example, if you happen to know how to do web development and a blogger’s website is not mobile friendly, you can offer to make their website mobile friendly. Of course, you can’t do that for every blogger, you only want to do that if their website have high traffic. You can use alexa to check what kind of traffic they are getting.
- Cross Promotion
Contact other app developers in the same niche and offer to do cross promotion. Cross promotion is to have you promote their app within your app, and they promote your app within their app. However, if your install rate is low, it might be hard to find app developers who are willing to do cross promotion with you. However, once you start to getting downloads, it will get easier.
- Niche Forums
Participate in niche forums and offer valuable content for forum users. Never spam on forums, and do not post a link to your app listing on your first post as you will get ban quickly. Instead, establish yourself as an authority in the field and build trust. People will appreciate you helping them and they will notice you more. Eventually you will post your app listing and people will be more than willing to test your app and might even write app reviews for you if your app is useful or solve a problem that they have.
- Blog Commenting
Leave useful comments on relevant niche blogs. In the case of “Root Checker”, you can search in Google for blogs that teaches users how to root their phones. You can leave your comment in those blogs showing them how easy it is to root your phone using your app. You can also fill out the website field to link to your website.
After you implement some or all of these methods, you will start to see a lot of installs and downloads for your app. Be consistent and put in the effort to promote your app on a daily basis. If you found marketing to be too hard, or boring, try find someone who can do the marketing for you. No one will do this for you for free, so you will either need to pay them or split your app profit once it starts to generate revenue.